Attention-grabbing headline writing, persuasive content and an irresistible call to action
Wherever you choose to advertise, there’s likely to be a lot of competition — so it pays to get it right.
Whichever advertising medium you choose, your ad’s direct response will stand or fall on the headline.
And if you’ve still got the readers attention after the headline, it’ll stand or fall on the rest of the copy.
Remember, you’re not just competing against other advertisers — you’re competing against a state of mind.
We all like to buy, but we hate a sell. That’s a challenge.
Turning to a professional for help will pay you back many times over.
Readers will respond with enthusiasm, and you won’t waste money paying for space with content in it that nobody wants to read.
You’ll get bold, brave copy with a hook, high impact emotional triggers, and a compelling call to action. Winning words!
Kicking assumptions into touch and getting the facts straight. Let’s discover what makes your audience tick: their needs, wants and motivations. I’m looking for stuff to help connect on an emotional level.
I’ll analyse the information and create an ad plan based on relevant, compelling information. A plan to overcome mistrust, skepticism and objections. Then we’ll have the format for a successful advertising piece.
This is the exciting bit. Delivering punchy, effective ad copy for taglines/straplines, advertorials, advertisements, AdWords, Facebook/Instagram ads, podcasts, video scripts and more...
I also write engaging, persuasive copy for:
Banner copy, slogans
Blog articles, white papers
News and press releases
Browse the copywriting portfolio and read about a few of the projects I’ve worked on.Or reach out directly if you’re looking for a specific reference.
Check out the Agent Persuasion blog to read interesting articles about copywriting.
This month: How Bob Dylan went from claiming advertising is a con to starring in a Chrysler commercial.