Copywriting Blog

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What is copywriting?

Often thought of as the process behind writing magazine and newspaper articles, copywriting is the art and science used to write for any purpose — wherever words are used...



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How Bob Dylan went from claiming advertising is a con to starring in a commercial

In his self-penned 1963 song ‘It’s Alright Ma I’m Only Bleeding’, Nobel winning poet, singer and songwriter Bob Dylan mused that advertising is a lie and the promise unattainable.



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How to brief a copywriter in 4-simple steps

If you invest a little time writing up a brief, the process will reward you many times over: Accurate in equals accurate out as the saying goes.



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