Copywriting Portfolio

Website Copywriting

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Labs GroupPROPERTY | RETAIL | LEISURE

Helping to bring global tech entrepreneur Teddy Sagi’s ‘Camden of the future’ vision to life. Copywriting for various personas; merging information across multiple strategic business units into a single concise offer.

Style: #concise #informal #approachable

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Jack Rabbits BarbersRETAIL BARBERING

This project was a joy to work on. I don’t think I’ve ever met a small business owner who had a vision defined with such clarity.
All they needed was to put it all into meaningful words that showed they were inclusive, culturally different and more ‘hip’ than the competition.
Style: #friendly #fun #witty #hip

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DD AllenARTS & ENTERTAINMENT

600,000 unsigned artists in the UK and over 2m in the United States makes for a competitive market. But I put that to one side because I felt the best approach was to write content that matched the quality written by major labels for globally recognised music acts. It worked: the BIO and Press Release writing helped secure main stage bookings at major festivals and features in prominent music review sites.
Style: #energetic #vibrant #colourful

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D.WEB DEVELOPMENT

D. specialised in building websites using the Drupal platform. I leveraged the fact that an agency working with a single framework would be more experienced, have more reusable code to hand and could ultimately build sites faster. Faster builds mean less cost, quicker deployment and higher ROI.

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Frontier SoftwareHR & PAYROLL SOFTWARE

I was really impressed by this system when I saw a demonstration. Especially the scale. But it was never going to be an instant sell. So I developed a tagline that brought the value of people into play. I then grouped the benefits copy into four distinct headers that represented the natural flow of career development:
Recruit>Nurture>Reward>Manage

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Project7 Consultancy PERFORMANCE IMPROVEMENT

Fresh out of Japan working with the Toyota Production System, this business started as a 2-man team set to help manufacturing companies implement lean manufacturing methodology. Research suggested that manufacturers didn’t just need to evolve to grow, they needed to ‘Evolve To Survive’. 15-years on, Project7 is a global team supporting some of the largest manufacturers in the world. And the tagline is still in use today, ingrained into the company’s culture.

Marketing Copywriting

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Brighton Wills & Family TrustsWILL WRITING

Opening a new branch is always a key milestone, and my client was keen to publicise their success. I wrote an official press release for targeted media, and the piece added useful SEO content to the blog.

Style: #formal #unstuffy #authoritative

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Project7 Consultancy PERFORMANCE IMPROVEMENT

Fresh out of Japan working with the Toyota Production System, this business started as a 2-man team set to help manufacturing companies implement lean manufacturing methodology. Research suggested that manufacturers didn’t just need to evolve to grow, they needed to ‘Evolve To Survive’. 15-years on, Project7 is a global team supporting some of the largest manufacturers in the world. And the tagline is still in use today, ingrained into the company’s culture.

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Brighton Wills & Family TrustsWILL WRITING

Helping create an impression of trust and authority by explaining the importance of making a will. A design agency produced the complete brochure which sits on the website as a free download lead capture document.
Style: #formal #unstuffy #authoritative

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Jones HillFINANCIAL SERVICES

Generating leads in the financial sector is tough, so this copywriting campaign needed a creative angle and a unique value proposition. The central message I created also flowed through into press Ads and direct mail.

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DD AllenARTS & ENTERTAINMENT

600,000 unsigned artists in the UK and over 2m in the United States makes for a competitive market. But I put that to one side because I felt the best approach was to write content that matched the quality written by major labels for globally recognised music acts. It worked: the BIO and Press Release writing helped secure main stage bookings at major festivals and features in prominent music review sites.
Style: #energetic #vibrant #colourful

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Marketing AgencyHEALTHCARE

There’s nothing worse than having your golden years impaired by chronic foot pain. This company had a permanent cure and was looking for a fresh approach to national promotion. We agreed the best way forward was to move away from advertorial writing to direct, punchy long-form sales copy.

Advertising Copywriting

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Marketing AgencyHEALTHCARE

There’s nothing worse than having your golden years impaired by chronic foot pain. This company had a permanent cure and was looking for a fresh approach to national promotion. We agreed the best way forward was to move away from advertorial writing to direct, punchy long-form sales copy.

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Jones HillFINANCIAL SERVICES

Generating leads in the financial sector is tough, so this copywriting campaign needed a creative angle and a unique value proposition. The central message I created also flowed through into press Ads and direct mail.

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Jones HillFINANCIAL SERVICES

Generating leads in the financial sector is tough, so this copywriting campaign needed a creative angle and a unique value proposition. The central message I created also flowed through into press Ads, Google AdWords, a dedicated landing page, direct mail and email marketing.

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Frontier SoftwareHR & PAYROLL SOFTWARE

I was really impressed by this system when I saw a demonstration. Especially the scale. But it was never going to be an instant sell. So I developed a tagline that brought the value of people into play. I then grouped the benefits copy into four distinct headers that represented the natural flow of career development:
Recruit>Nurture>Reward>Manage

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B2B, B2C Tagline LEISURE & CATERING

These cool boxes keep your food, drink and produce colder for longer than any other product on the market. They’re also available in 11 funky colours. I created this tagline as a pre-cursor to the value proposition, which I felt was needed to prime the audience to expect a higher price-point.